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Hi there, Colin here. I am a 23 year old student studying a Master of Science in International Management at the University of Exeter. Prior to this I studied Economics and Politics at University College Dublin which is just a short journey from where I grew up. I have elected to do this module as I believe it is incredibly relevant to the ever changing technological landscape within commerce. As a frequent user of Amazon, Netflix, and Spotify I have seen first hand the transition from shop fronts and discs to online equivalents. I hope this module gives me a deeper understanding of the implications of this evolution, whilst also detailing further possibilities for the digitisation of business.